Sitel, a leading global business process outsourcing (BPO) provider, today announced it renewed its partnership with one of the world’s largest consumer electronic brands. Sitel’s contact centers provide customers with a full range of inbound technical product support for computers and peripherals. The new multi-million dollar contract is the result of Sitel’s ongoing success delivering results on behalf of this long-term client.

“In these economic times, consumers are closely examining every purchase they make. Providing high-quality customer service and a consistent customer experience across all channels is a key differentiator for companies that are focused on retaining their consumer’s brand-loyalty,” said Chad Carlson, executive vice president, Global Operations of Sitel. “Sitel’s objective is to add value with every contact.”

Sitel currently services this consumer electronics client from three of its 155+ global contact centers. This client is part of Sitel’s established portfolio of 30+ consumer products companies which include name brands focused on everything from high end luxury items to computers and home electronics to fast-moving-consumer-goods. Sitel provides a range of contact center services for consumer products including:

• Product Technical Support

• Product Information Inquiry

• Product Usage/Installation Assistance or Education

• Warranty Support – Registration, Claims and Issue Triage

• Parts Inquiry and Order Management

• Repair, Return or Service Management

• Field Technician Dispatch and Helpdesk Support

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• February 25, 2008 -- Sitel Appoints Eric Blassberg as Chief Global Information Officer

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