Adventity in tie-up with Fostera
SOURCE: EconomicTimes
DATE: June 16th, 2008
Mohit Soapbox:
I think this is a great cause and promoting rural BPO is one way to spread the opportunities across India. I would be interested in hearing from folks who have actually implemented or are leveraging rural BPO on the effectiveness of delivery in a global model. Adventity is supposedly a high end KPO firm and can it leverage rural infrastructure and talent to deliver. I am assuming that the firm is looking to leverage domestic or low end work using rural employee base and create a model to grow.
ARTICLE
End-to-end knowledge and business process outsourcing company, Adventity, has partnered with Fostera,a rural BPO organisation promoted by District Administration of Tamil Nadu,to set up a rural BPO in Krishnagiri.
Fostera will provide the infrastructure for the new facility and Adventity will provide end-to-end training of resources for the ‘pilot batch of hires,’ Adventity said in a statement.
Adventity will provide work related to voice and non-voice operations to be executed by Fostera. New centre is expected to carry out data conversion activities and is expected to employ around 100 people initially.
Adventity has already developed a specialised training programme.The company is also looking at setting up similar centres in other ‘B’ class cities in India in the long run. Kumar Subramanian, CEO of Adventity, said: “Our partnership with Fostera will provide us with access to talent and infrastructure in semi-urban areas like Krishnagiri and many more such regions in India. This region remains fairly untapped and gives us an opportunity to provide employment to the youth of Tamil Nadu”.
The BPO industry in India has been eyeing the rural sector across the country as the next big destination for launching BPO services. Adventity’s foray into Rural BPO furthers this trend, with low infrastructure cost and employment opportunities being many.
Indian BPO companies going rural will help bridge the gap between India’s urban and rural divide, the statement said.
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