DATE: March 8th, 2010
(EconomicTimes: LINK)
For the last 18 months attrition rates in IT/BPO firms out of India and captives has been a non issue. A number of firms in their quarterly earning reports have also continued to show improvement in their ability to hold on to employees. (Q4,-2009 attrition: Cognizant Attrition, WNS attrition, Genpact Attrition, TCS Attrition, Infosys Attrition) . Compare this to the attrition rates for Q4-2008 which was around the time the financial crisis started, and the attrition rates showed signs of getting better ( Attrition Rates 2008 ) . This improvement in attrition rates was less about the ability of the outsourcing firms to manage their employees and more around the market crisis where the jobs and projects disappeared.
In some of my earlier posts, I had commented that if you look at glass half full, this was a relief for companies offshoring their work as attrition was no more on their top list of risks. This may be about to change with the markets opening up in India and employees who have felt they got the short end of the stick looking to switch jobs and bolt out of the door as offers and opportunities start coming back. With a number of firms now opening up their hiring process, going back to campuses for new recruits, if you have been working with offshoring vendors in India, it may be time to plan for a spike in attrition rates.
The improved attrition rate
The market slowdown which took everyone by surprise and despite the brave face put by outsourcing vendors that the financial crisis is good for the offshoring business, the impact of the economic crisis was global. It impacted the offshoring growth engine hard like the rest of the world . Employers who were jostling each other to offer better employee perks to retain and hold on to employees who had never seen an economy down cycle, realized that they dont need to do the pampering any more. With the slow down on the revenue side, vendors with operations in India had to continue to look at cost side to manage their growth expectations. Employee perks started to go away, and salary increases became more performance driven and market driven if any. Given that the number of opportunities also suddenly disappeared overnight, the employees had no choice but to stay.
With the markets on the path to recovery ( in India) and more projects going to vendors, attrition is bound to rise in the next coming months as employees who have been forced to stay will start looking for change. A number of folks I speak to in India have confided tha they have lost their employer loyalty and will switch to a stable, well paying job as soon as they get an opportunity.
The attrition rate may never reach the highs they were before the crash , but have the potential to get back on the top of the risk lists for companies offshoring. The reason the attrition rates will not climb to their pre crisis days is that the employees while looking for change are more cautious to where they are going. Earlier it was less about the firm the employees were joining and more about the as employees even when looking for a change are not going to see a big jump in their pay checks or perks. Though a number of them will look for more ’stable’ firms. Smaller and mid size firms which suffered the most during this downturn may be the ones which will get affected the most in terms of rise in attrition rates. Larger firms can offer more stability to the employees which they will want now.
Overall in the marketplace though the salary structures will continue to be more rational and people looking for a change will have to understand the new market dynamics
For companies who are working with vendors in India it is though time to dust of your contracts and revisit the attrition, training and retention plans with your vendors.
Mohit Sharma is the CEO of Corrystone Global Partners. Corrystone is a specialized globalization firm providing advisory, education and staffing services to firms in US and India. We work with firms in the US which are exploring low cost options for IT, Business Process work and looking at ways to further optimize cost and manage operational risk. For firms based in India we help with marketing presence , M&A & client management services in the US. Contact us at info@corrystone.com to learn more about how we could help you.







